Does your business belong on the Web? Should you try to do commerce on the Web? How should you promote your site?

We've all heard the hype about how many millions of people are on the Internet. Nobody really knows. In fact, normally-reliable sources report numbers so far apart that they make the entire industry suspect. The fact is that the Web is useful both for the millions of people it reaches today and for the tens of millions it will reach tomorrow. While most analysts agree that the total dollar value of commerce on the web in 1996 amounted to only about $200 million, expectations for 2002 are over a hundred billion. Will you miss making sales if you're not on the web? Will you be less profitable without those sales? Read on. You belong on the web If you have a narrow-appeal product If you have a product or service not commonly available If you sell something that has to be dscribed in detail and appeals to active shoppers If you are offering an exceptionally low price on a commodity

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