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RESUME
Bill
Kelley 13956 Wyandotte St., Van Nuys, CA 91405
(310) 403-3021
Experience:
1987-present • Kelley Marketing &
Advertising, Los Angeles
President
Clients: Quarterdeck Office Systems,
CyberMedia, Micom Communications (Nortel), MatchNet
PLC, SatisFusion, Electrobike, Medea, Zebra
Technology, ZVO (human/hybrid vehicle design), Billity
(IEA Software), Microvault, Automotion,
Publishing180
Project work: Marketing Plans for Sklyonda Lodge, Ojai
Valley Inn & Spa, Sonoma Mission Inn, Doral
Resort, Newhall Land & Farming, Fila (bicycles),
Pasadena Water & Power, SCPPA (deregulation
marketing).
1983-1987 • Keye/Donna/Pearlstein, Los
Angeles.
Vice President, Management
Supervisor
Suzuki of America Automotive, Microsoft,
Advanced Micro Devices, Mindset computers, Vivitar,
New Business
1983 • Della Femina, Travisano and Partners, Los
Angeles.
Vice President, Management
Supervisor
Kaypro Computers, Transamerica Corporation,
New Business
1977-1983 • Chiat/Day, San Francisco, Los
Angeles.
Account
Supervisor
Olympia Beer, Kiron Camera Lenses,
Mitsubishi, Pioneer, National Semiconductor Computer
Products, Allstate Savings, Apple Computer, New
Business
1976-1977 • Regis McKenna Advertising, Palo
Alto.
Account Executive
Apple Computer, Intel Corporation, Memorex
Office Products, Byte Shop Computer Stores, Aston
Martin, New Business
1972-1976 • Bergthold, Fillhardt and Wright, San
Jose.
Account
Executive/Copywriter
Memorex Computer Products Group, Amcomp (disk
drives), Basic Timesharing (minicomputers), Hewlett
Packard Delcon, Acurex, Santa Clara County Chevy
Dealers Association, Monterey Peninsula Auto Center,
New Business
1970-1972 • Showacre, Coons, Shotwell, Adams,
Spokane.
Copywriter/Jr. Account
Executive
Mayflower Warehousemen's Association, Utter
Cadillac, Sears (Eastern Washington region), Expo
'74
Education:
Eastern Washington University, Department of
Radio-Television Communications, B. A., 1970
University of Washington, School of Communication,
post graduate studies
Accomplishments:
Assisted Quarterdeck in growing from $1.7
million gross sales in 1987 to $52 million in 1993.
Introduced QEMM, which in the second quarter of 1990,
outsold every other retail software program in the
world. The company achieved a market capitalization of
$600 million in 1994
Developed
strategies to introduce Apple II as the first true
personal computer. Managed development of the Apple
logo and brand character. Drafted the company's first
Marketing Plan.
Established the groundbreaking positioning (used as a
Harvard Business School case study) of the Suzuki
Samurai. Subsequent demand exceeded Suzuki's
production planning by 300%. Judged on launch goals,
Suzuki was the most successful vehicle brand launch in
1986 (vs. Hyundai, Acura, and others).
Launched CyberMedia with initial strategies,
collateral, advertising and package designs. From
prior to initial shipment of their first product,
First Aid for Windows, through the launch of First Aid
95. At that time, CyberMedia became the largest
publisher in the utility software category, worldwide,
with a market cap reaching $300 million.
In 1999, created a services-focused marketing plan for
MatchNet which has since grown from the fourth to the
second largest Internet dating services company in the
world. Negotiated first Chinese mainland portal for
MatchNet.
Created marketing plans for Ojai Valley Inn & Spa
1994 - 1999, helping reposition it from a golf
destination to one of the top five destination
spa/resorts in the U.S.
Suggested the "Artesian" campaign, which captured the
Olympia Beer account for Chiat/Day and generated
extraordinary awareness and trial rates. This was the
campaign that brought Chiat/Day to national
prominence.
Repositioned SatisFusion from a "technology company"
to a marketing company. Established new
pricing/product structure. Aided in closing a $7.5
million funding round in September, 2001.
Elected to the Board of MegaGraphics, 1990, IEA, 2000.
Board of Advisors, ZVO, Inc. 2000
Related Abilities:
Photography, teaching (guest instructor at
Art Center, Pasadena; Internet classes in conjunction
with Net Day; Adult Bus. Ed. Classes for San Jose
School District). Pro bono work for Sojourn,
Ennis-Brown house and others.
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