In Celebration of the 25th Anniversary of the Apple II

My Photographs at Apple, May, 1977

On a Saturday in early May, 1977, I visited Apple and photographed Steve Jobs, Bill Fernandez, Mike Scott, and a group of interested prospective dealers and buyers as they watched a demo on an Apple II prototype by Steve. All photos are black & white, taken on Kodak Tri-X Pan, a grainy film popular in 1977.

Two of these photos have long been on my 'History' page, and two were sent to MSNBC for a proposed 'Headliners and Legends' show on Jobs.

One of these photos appeared without permission or attribution in the PBS show, "Triumph of the Nerds". So you understand my protectiveness in stamping these sample images.

Limited Edition Steve Jobs Series

Set of three (approx) 10 x 7" digital prints: $170. Individual prints $70. Edition limited to 20 prints.

Title: Contemplating

Title: Negotiating

Title: Acknowledgement

I also have a set of three photos of the demo session:

Limited Edition Steve Jobs Demo Series

Set of three (approx.) 10 x 7" digital prints: $170. Individual prints $70. Edition limited to 30 prints

Title: Demo2

Title: Demo4

Title; Demo6

DemoMontage Limited Edition

I have combined elements from four photos of the Demo Series into a single photo assemblage. This reveals several interesting elements -- from the screen contents of the demo to the rejected Apple II wedge case design above the monitor, to the photo of the apple used in the original Apple II introduction ad at the extreme right of the shot. In the foreground, the man is reading the Apple II introduction brochure, and one of the other men has an Apple II price list in his hand. I find the audience reactions interesting, too. And you'll note that the Apple II Steve is using has no cooling slots -- it's a prototype case.

Limited Edition prints measuring approximately 13.5 x 5" are available for $90 ea. Edition limited to 50 prints.

Title: DemoMontage

All prints will be signed by the photographer and numbered.

E-mail for purchase information or to order: kelleyad@wgn.net

Side note:

I was at Apple because I was managing the Apple account at Regis McKenna Advertising. We had just launched the Apple II at the West Coast Computer Faire a few weeks before. All of us knew Apple was going to be a very big, successful company.