KAM Gallery Page One

Our early work for
Quarterdeck Office Systems

When we acquired the account in late 1987, their total gross sales were $1.7 million. The ads Quarterdeck was running were unappealing and not benefit-oriented.

We set out to create ads in a more aggressive style, present benefits, and explain -- in an understandable way -- the memory map of the PC architecture. We also changed the 'sign-off' from "DESQview" to "Quarterdeck", believing that the company name could support more products.

At about that time, Stanton Kaye, the Marketing V.P. of Quarterdeck (barely) persuaded the programmers that a component of DESQview could be packaged as its own product: QEMM.

QEMM went on to produce up to $45 million in gross revenue a year--probably a total of $150 - 200 million in revenue for the company. In the second quarter of 1994, QEMM beat out every other software package--including Word, Excel and 1-2-3 for the number one sales position of any software program in the world.

Kelley Advertising and Marketing


	Our early work for Quarterdeck Office Systems
When we acquired the account in late 1987, their total gross sales were $1.7 million. The ads Quarterdeck was running were unappealing and not benefit-oriented. We set out to create ads in a more aggressive style, present benefits, and explain -- in an understandable way -- the memory map of the PC architecture. We also changed the 'sign-off' from "DESQview" to "Quarterdeck", believing that the company name could support more products. At about that time, Stanton Kaye, the Marketing V.P. of Quarterdeck (barely) persuaded the programmers that a component of DESQview could be packaged as its own product: QEMM.
QEMM went on to produce up to $45 million in gross revenue a year--probably a total of $150 - 200 million in revenue for the company. In the second quarter of 1994, QEMM beat out every other software package--including Word, Excel and 1-2-3 for the number one sales position of any software program in the world.

Our early work for Quarterdeck Office Systems

When we acquired the account in late 1987, their total gross sales were $1.7 million. The ads Quarterdeck was running were unappealing and not benefit-oriented.

We set out to create ads in a more aggressive style, present benefits, and explain -- in an understandable way -- the memory map of the PC architecture. We also changed the 'sign-off' from "DESQview" to "Quarterdeck", believing that the company name could support more products.

At about that time, Stanton Kaye, the Marketing V.P. of Quarterdeck (barely) persuaded the programmers that a component of DESQview could be packaged as its own product: QEMM.

Our early work for
Quarterdeck Office Systems